Last week I spent a very rewarding day working with a group of around 20 members of CILIP's Surrey Group. In the morning we focused on what individuals can do to gain a promotion - a mix of presentations and facilitated workshop sessions on how to build reputation, identify our own skills and consider how to best present those when applying for promotion using application forms and interviews.
In the afternoon session we moved onto considering how to market your service, rather than yourself, although following the same principles:
Consider their views, needs and what they value - market research What is your product? - how to tailor your services to meet those needs Craft your message to suit each audience
Feedback from the organiser of the event has been very positive, including the following comment:
"staff who attended found the day very useful. The young work experience student we sent along was so impressed she wants to find a full-time post with us!"
It is very heartening to be able to encourage new entrants into the profession to feel positive about the work we all do. I hope the more experienced delegates also found something useful to take away from the day.
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